Locals drive Lincolns for a chance to benefit their favorite cause

GOSHEN — Healey Lincoln in Goshen is putting 15 Hudson Valley residents behind the wheel of a Lincoln this summer for a chance to win $5,000 for their cause of choice.
The campaign launched June 1 with five local residents each receiving the keys to a new Lincoln to drive for a month. The drivers were able to choose the Lincoln SUV or sedan.
The five area residents participating in June are:
Beth Douthit of Monroe, driving the Lincoln MKX, insurance consultant, Cause: Burke Catholic High School.
Laura Moritz of Monroe, driving the Lincoln MKZ, fitness instructor, Cause: Pets Alive.
Asli Helm of Mount Hope, driving the Lincoln MKC, fitness instructor, Cause: Allyson Whitney Foundation.
Ryan Coakley of New Windsor, driving the Lincoln Navigator, Cause: Food Bank of the Hudson Valley.
Jesse Almodovar of Walden riving the Lincoln Continental, Cause: National Alliance for Mental Illness
“It’s a really awesome opportunity to get the chance to drive a new vehicle, and I love that it’s a local dealership doing something that’s going to benefit someone’s charity,” said Helm. “It’s not something you see every day.”
Upon receiving the keys to his Lincoln Navigator, Coakley said, “There are a lot of hungry people out there, and you really don’t think about it when you don’t have that problem. I think it would be fitting to benefit the Food Bank of the Hudson Valley if I’m able to win the grand prize.”
Five more residents will be chosen for July, and another five for August. In all, 15 local influencers will be chosen from a large pool of online applicants. The 15 chosen individuals have agreed to drive the cars — no strings attached — with the only requirement being to post their honest opinion on their personal social media platforms.
At the end of the three-month campaign, Healey Lincoln will donate $5,000 to the cause chosen by the local resident who best personifies the Healey Lincoln brand on social media.
“We’re excited to give area residents who have never been behind the wheel of a Lincoln this experience, but it was also important to Healey that this campaign benefit a cause,” said John Koerner, executive general manager. “Given how passionate the participants are about their causes, we expect that there will be a fierce social media battle to win that $5,000 donation.”
Participants are not being paid for their participation. Healey Lincoln is providing the vehicles at no cost, including insurance. Participants only need to cover gas costs.
Editor's note: This article has been updated from the original.