Celebrate Global Beer Responsible Day


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To the Editor:

On Friday, Sept. 14, employees from Anheuser-Busch and Dana Distributors will raise their glasses to toast Orange, Rockland, and Sullivan counties' smart and safe drinkers on the ninth annual Global Beer Responsible Day.

On this day each year, Anheuser-Busch employees and partners across the world hit the streets to celebrate the company’s responsible drinking values and recognize those in our communities who make the right choices. This year, the day’s activities will focus on Budweiser’s new responsible drinking campaign, “Drink Wiser,” which promotes two specific behaviors:

1. Planning ahead for safe rides

2. Hydrating between beers

Anheuser-Busch has been a leader in responsible marketing since the early 1900s when the company launched its “Budweiser Means Moderation” advertisements. Over the past 35 years, the brewer and its wholesaler partners, including Dana Distributors, have invested more than $1 billion in national campaigns and community-based programs to promote alcohol responsibility and prevent drunk driving. Alcohol-related fatalities have decreased 51 percent over this period, according to the U.S. Department of Transportation.

This Global Beer Responsible Day, join us in spreading the “Drink Wiser” message and helping make our community safer for all.

Tom Kennedy, General Sales Manager

Dana Distributors

Goshen



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