College Admissions Expert Elizabeth Levine: College Marketing Strategy
I am receiving a lot of brochures and Emails from colleges. Do they really want me or is this a marketing strategy on their part?I have many of my students come to me letting me know about the Emails and mail they receive from colleges. Many feel that they are being singled out and the school is very interested in them attending their college. Although this may be the case, colleges are competitive for a variety of reasons and have a marketing strategy to increase their applicant pool. Below is a link to a Bloomberg Business article about schools strategies to increase their applicant pool. This provides good insight into the numbers game and how it can affect everything from the schools rankings to credit ratings.
If you have any questions about the college admissions process or the above information please do not hesitate to contact me at firstname.lastname@example.org or by phone, 845.551.6946.
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